Submitted by Anonymous on Thursday, August 01, 2013 10:12:00 AM - Source: dailymail.co.ukWhile London’s busy Regent Street certainly sees a colourful cross-section of life in the capital, it is doubtful it has ever seen anything quite like this. Shoppers today were treated to the sight of 10 women striding down the street wearing blue jeans, high heels… and very little else.
The stunt was part of the promotion of InvisiBra: a new strapless, backless bra that all the women were wearing to maintain their dignity.
The bra claims to be a backless, strapless, self-adhesive bra that will lift and enhance cleavage but won’t slip off.
Models parade down London's busy Regent Street wearing their bras to celebrate the UK launch of Lavalia's InvisiBra
Despite of their minimal attire and the downcast weather, the girls kept a smile on their face as they posed for the waiting cameras
Some of the bystanders couldn't believe their eyes (or their luck) as half naked girls suddenly strolled by
Despite the walking and twisting the bras held up and their were no 'wardrobe malfunctions'